AT&T Worships Its “Idol:” The Pro Shop Blog

Posted on by Chief Marketer Staff

Look, we’re all under stress. On the personal front, our 401Ks are MIA and our home valuations have put an unfortunate new spin on the phrase “sweat equity.” Meanwhile our workplaces are pressure cookers, with bankruptcy filings, layoffs and salary freezes. (Not here at Promo, of course. We still keep a basket of benjamins by the coffee maker for lighting our lunchtime Cohibas.)

The point is, we as a public are getting cranky, and we may be less prone to put up with some of the things we found fun in 2007 or at least tolerable last year. And that seems to have been part of AT&T Wireless’ miscalculation in firing out text messages to “a significant number” of its 75 million user base, reminding them to tune in to the Tuesday night launch of the eighth season of “American Idol” on the Fox Network.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!