Justworks Refines Online Lead Nurturing With Testing
Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.
Strategic
Ideas to Steal from MVPro Winning Campaigns
The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.
Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
October’s B2B and Martech Top 10
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
CMO Pressure Forces Dramatic Agency Transformation in 2020
A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.
KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
Email Templates Help Ohio State Create Consistent Branding
The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
Frito-Lay and The Marketing Arm Take Top 2019 PRO Award
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
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