Frito-Lay and The Marketing Arm Take Top 2019 PRO Award

Posted on by Patty Odell

Frito-Lay and The Marketing Arm took the top prize today at the 2019 PRO Awards Gala in New York City.

The Cheetos brand campaign, “Teach Me How to Curl,” won the Platinum PRO Award for the best overall campaign among the hundreds of entries. The clever activation surrounded a tie-in with USA Curling that tapped social media, music, influencer and a limited-time product called Cheetos Curls to deliver big results.

Two agencies tied for the MVPro, showing an incredibly diverse array of creative thinking, bold strategies and fresh approaches that added up to multiple gold, silver and bronze awards for multiple brands.

Infinity Marketing Team took that award for its work for Intel, Uber, HP and HP Omen. Jack Morton Worldwide took home an MVPro for its work on Nextflix, LLBean, Eaton and Unilever,

It’s a thrilling time to be in brand activation and promotion marketing, a legacy industry that is being embraced by consumers and marketers who realize that smart promotions and experiences are some of the only brand tactics today that can truly cut through, build brands and loyalty and drive purchases.

Join us in celebrating the incredible work being created by this industry by visiting the 2019 PRO Awards winner’s site to read case studies and view creative of all of the gold winners across 26 categories, including campaigns from Old Navy, W Hotels, Kraft, Bacardi, AB inBev, Visa and many others.

The winners were announced during our first-ever PRO Awards brunch at Neuehouse in New York City.

Congratulations to all the winners and finalists!


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