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American Student List Debuts Teen Behavioral Segmentation Offering

American Student List Debuts Teen Behavioral Segmentation Offering

Posted on September 30, 2009 by Chief Marketer Staff

American Student List has launched ASL Teen Segments, a behavioral segmentation offering which segments teenaged consumers. The segmentation process groups teens according to gender, social and behavioral differences.

“Historically, brands have always treated teens as one homogeneous audience, when in fact, teens are a constantly evolving group that is comprised of various consumer tastes and behaviors,” said Zain Raj, CEO of Euro RSCG Discovery (ASL

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