It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.
There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
Profiles & Campaigns
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?