B-to-B Events Archives - Chief Marketer

Field Report: Product Demos That Delivered at NAB 2026

The 2026 NAB Show, April 18–22 at the Las Vegas Convention Center, brought together more than 58,000 media professionals shaping the future of how content is created and delivered in entertainment, sports, news, and other forms of storytelling. Almost half of the audience members were first-time attendees, with 22 percent coming from outside the U.S. […]

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B-to-B Events

10 Things We’re Fired up for at the 2026 Experiential Marketing Summit

The 24th annual EMS arrives in Las Vegas this month with a theme that feels fitting for the moment: human connection in the digital age.

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Possible 2026

POSSIBLE 2026: From AI Theory to Application: How Some of the Biggest Brands Are Integrating AI Into Marketing

How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.

B-to-B Events

Meet the 2026 B-to-B Dream Team

For the last decade, EM has been championing the luminaries of the b-to-b event world, delving into their career journeys, portfolios, sources of inspiration, best practices and industry predictions. This year, as we mark the 10th anniversary of our B-to-B Dream Team recognition program, we’re celebrating nine new all-stars who don’t just execute events—they live […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Danielle Damiano Medeiros of LinkedIn

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Danielle Damiano Medeiros is no stranger to a pivot. Before she landed her role as global head of industry tentpole experiences, events and executive engagement COE […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Shawn Wagner of HPE

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The pathway to the event industry is rarely linear. Just ask Air Force veteran Shawn Wagner, who made a transition from the military directly into marketing. […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Jeremy Youett of Atlassian

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Jeremy Youett has an impressive, and extensive, background in musical theater and stage production. But for his second act, he’s playing the part of a b-to-b […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Pam Corcoran of CrowdStrike

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The cybersecurity space demands precision, but for Pam Corcoran, the real differentiator is connection. As vp of global events at CrowdStrike, she believes the bar for […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Julie DeQuattro of UKG

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. They say if you love what you do, you’ll never work a day in your life. And Julie DeQuattro is living proof. It all began when […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Collin Hummel of 3M

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Collin Hummel considers himself a storyteller first. His role at 3M revolves around crafting messaging and experiences that stick, and beyond. “You probably think of 3M […]

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