B-to-B Events Archives - Chief Marketer

Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming. But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Michelle Martin

Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.

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B-to-B Events

Q&A: Best Practices for Creating Food Allergy-inclusive Events

Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safety—but most importantly, food allergy inclusivity—is in the spotlight. It’s a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research […]

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B-to-B Events

The Brief: FBI Raids and a 29Rooms Revival

This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.

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B-to-B Events

Turnkey Sustainability

As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs […]

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B-to-B Events

Research: 14 Datapoints on the State of the B-to-B Events Industry

With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs […]

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B-to-B Events

Announcing the 2025 Ex Awards Finalists

The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most prestigious recognition program for the experiential marketing industry.

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B-to-B Events

Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Artificial intelligence was front and center at HIMSS25, with announcements about […]

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B-to-B Events

Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experience—but not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) […]

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B-to-B Events

Field Report: Top Exhibits at Design & Construction Week 2025

If you’re tired of designing exhibits within the confines of a brand’s colors, you’ve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the […]

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