B-to-B Events Archives - Chief Marketer

Guest Column: Best Practices for Measuring Employee Events

In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.

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B-to-B Events

Women in Events Special Report: The Big Career Conversation

Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.

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B-to-B Events

The Brief: Cosmic Luggage and $0 Days

This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.

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B-to-B Events

Three Insights on a Cityscape-inspired Expo Design from Dish Network’s Team Summit Expo

Team Summit is Dish Network’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new Dish products, strategies and technology through training and general sessions. The approximately 45,000-square-foot space features different business units and anywhere between 13 […]

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Trade Show Industry Updates: News, Data, Trends

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data Event Marketer released the Measurement in the AI Age report, which explores AI for measurement in events and trade shows as well as data security and the neuroscience of attention, among other […]

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Case Study: How Instacart Leveled Up Booth Engagement with Gamification

At Groceryshop, a trade show for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences. A bold visual statement with checkerboard patterns and bright, splashy colors, the eye-catching 20-by-40 square-foot activation, designed and produced […]

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B-to-B Events

Special Report: Event Measurement in the AI Age

The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their […]

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Full Coverage: The 2024 Experience Design Awards

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

The world of money is changing fast, and Money20/20 USA, the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. 27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift […]

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B-to-B Events

Networking and Community-building Ideas from HLTH USA 2024

Bringing together the health ecosystem, HLTH USA 2024 took place Oct. 20-23 at the Venetian Expo in Las Vegas, urging its participants to “Be Bold” as they explore the future of healthcare and what it will take to live not just longer, but healthier. Take it from Bob, a retired GE Healthcare engineer who spent […]

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