YouTube, Hulu Attract Record Audiences in September
Google Sites kept above the online video fray yet again in September, finishing the month with more than 40 percent of online videos watched by U.S. viewers, according to comScore.
Of the 26.0 billion videos viewed online in September, 40.2 percent of them, or 10.4 billion videos, were watched on Google Sites, making it the top online video content property by videos viewed. YouTube accounted for 99 percent of all videos viewed on Google Sites, according to comScore.
Hulu ranked second with 583.2 million videos viewed in September, or 2.2 percent of the total.
Both YouTube and Hulu notched all-time highs in terms of videos viewed during the month.
Fox Interactive Media was third with 546.5 million videos viewed during the month, or 2.1 percent of the total, while Viacom Digital followed with 513.2 million videos viewed, or 2.0 percent of the total.
Yahoo! Sites was fifth with 428.9 million videos viewed, or 1.7 percent of the total, followed by Microsoft Sites with 420.0 million videos viewed, or 1.6 percent of the total.
Turner Network (353.4 million, 1.4 percent), CBS Interactive (214.3 million, 1.4 percent), AOL LLC (200.7 million, 0.8 percent) and ESPN (166.9 million, 0.6 percent) rounded out the top 10 U.S. online video content properties in terms of videos viewed in September.
comScore also notes that 168.2 million Americans (84.8 percent of the total U.S. Internet audience in September) viewed videos online during the month, with the average videos per viewer at 154.4.
Google Sites attracted the lion’s share of this number with 126.2 million viewers in September, making it top online video content property in terms of unique viewers. Its viewers watched an average of 82.7 videos during the month.
Fox Interactive Media followed with 58.1 million viewers, each watching 9.4 videos. Yahoo! Sites was third with 57.3 million viewers, each watching 7.5 videos.
CBS Interactive finished September with 41.9 million viewers, each watching 5.1 videos, while Viacom Digital claimed 41.8 million viewers, each watching 12.3 videos during the month.
Microsoft Sites attracted 39.4 million viewers, each watching 10.7 videos. Hulu drew 38.7 million viewers, each watching 15.1 videos during September.
Facebook finished the month with 31.2 million viewers, each watching 4.5 videos. NBC Universal attracted 28.5 million viewers, each watching 4.2 videos. Turner Network rounded out the top 10 list in terms of unique viewers with 28.4 million viewers, each watching 12.4 videos.
Tremor Media was the top video ad network in terms of potential reach, with 72.9 million unique viewers, or 43.3 percent viewer penetration, according to comScore. YuMe Video Network was second with 66.2 million unique viewers, or 39.4 percent viewer penetration.
BBE was third with 63.2 million unique viewers, or 37.5 percent viewer penetration. Advertising.com Video Network was fourth with 57.0 million viewers, or 33.9 percent viewer penetration. SpotXchange Video Ad Network followed with 55.7 million viewers, or 33.1 percent penetration.
ScanScout Network (32.6 percent), BrightRoll Video Network (30.6 percent), Break Media Video Ad Network (28.4 percent), TidalTV (23.8 percent) and Digital Broadcasting Group (16.0 percent) rounded out the top 10 video ad networks in September.
In terms of actual delivered reach, Tremor Media Video Network was tops with 19.9 percent penetration, followed by BBE with 16.3 percent penetration and BrightRoll Video Network with 14.9 percent penetration.
The average online video viewer watched 9.8 hours of video during the month, and the average online video was 3.8 minutes long.
Sources:</strong
http://www.webpronews.com/topnews/2009/11/02/youtube-and-hulu-see-record-high-video-views
http://www.webpronews.com/topnews/2009/11/02/hulu-adds-coming-soon-page
