Web Forms Should Include ‘Autocompletetype’ to Take the Friction out of Lead Generation
Forms suck, but they’re a necessary evil for lead generation. Is there a way to make it easier for people to fill out those forms? Of course there is.
Matt Cutts, head of Google’s Webspam team, has posted a brief video discussing the “autocompletetype” for Web forms, which is a standard attribute on Google’s Chrome Web browser. According to StatCounter, Chrome claims 25.9 percent of the U.S. browser market, second to Internet Explorer with 40.3 percent.
“By annotating your forms with the correct type of thing that you expect people to fill in with the browser’s autocomplete, Chrome will know exactly how to fill out your forms,” Cutts explains.
Marketers shouldn’t have a hard time seeing the value in this, especially as it pertains to lead generation.
To learn more about “autocompletetype,” see Google’s blog post.
Here’s Cutts’ full video about “autocompletetype”:
