The Marketing Arm
- Core 1: Promotional Marketing
- Core 2: Sponsorship Activation & Marketing
- Core 3: Digital Marketing
Clients Include: AT&T, Pepsico/Frito-Lay, State Farm, Bacardi, USA., MARS, Inc./Wrigley
- Website: http://themarketingarm.com
- Case Study/Trulia’s Challenge
The Marketing Arm Activation agency Alcone Marketing Group and Platinum-Rye Entertainment, a provider of celebrity and talent management services, now report to The Marketing Arm’s leadership team. This digital doer designed a new methodology for social intelligence and deployed a cloud-based, neuro-tracking approach to understand what people “see” in its communications. A sampling event, virtual reality tour and social engagements for Dewar’s Scratched Cask drew 2,000+ consumers to the events.