The Marketing Arm Activation agency Alcone Marketing Group and Platinum-Rye Entertainment, a provider of celebrity and talent management services, now report to The Marketing Arm’s leadership team. This digital doer designed a new methodology for social intelligence and deployed a cloud-based, neuro-tracking approach to understand what people “see” in its communications. A sampling event, virtual reality tour and social engagements for Dewar’s Scratched Cask drew 2,000+ consumers to the events.
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