TPN tripled the size of its social marketing team and invested in Sysomos, a social listening tool. Investments in comScore and Forrester have added depth to its analysis and planning toolset. Executed the Reese’s candy “Fan Up! Challenge,” combining daily shot-out experiences to win chances to score NCAA team gear, Fanatics Cash and a grand prize trip for two to the 2016 NCAA Men’s Final Four. Mobile, a microsite, in-store POS, paid digital media and Reese’s.com drove participation.
Chief Marketer 200
The Marketing Arm A2G Concept One Communications FCBX George P. Johnson Experience Marketing Grow Marketing Alcone Marketing Group Arc Worldwide HelloWorld, Inc. PrizeLogic