CSE is now part of Cooper Holdings, a privately held company formed by CSE founder Lonnie Cooper to separate out business units. As part of the change, Doug Manning was promoted to president of CSE, using his 18+ years of sport marketing experience to move the shop forward. Using bloggers and influencers to reach teens for Coca-Cola and AMC, CSE used coupons as the hook delivering 100,000+ redemptions—30% over goal.
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