CSE is now part of Cooper Holdings, a privately held company formed by CSE founder Lonnie Cooper to separate out business units. As part of the change, Doug Manning was promoted to president of CSE, using his 18+ years of sport marketing experience to move the shop forward. Using bloggers and influencers to reach teens for Coca-Cola and AMC, CSE used coupons as the hook delivering 100,000+ redemptions—30% over goal.
Chief Marketer 200
C3 Agency Aquarius Sports and Entertainment rEvolution Marketing Activations Group Havas Street Don Jagoda Associates Event Marketing Strategies Epsilon Fluent Inspira Marketing Group