Brand Activation
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Acquisition
How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating
themselves from the competitive clutter through sharp brand strategies. -
Acquisition
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO. -
Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience. -
Acquisition
Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign. -
Acquisition
Vans Skateboarding Clinics Celebrate Girls
The Girls Skate India clinic is the next chapter in street wear
brand Vans global campaign, This is Off the Wall. -
Acquisition
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech. -
Acquisition
KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile
product launches—all tied to a music legend. How did she do it? -
Acquisition
KIND Challenges Competitors with Taste Tests
KIND is putting its new line of KIND Protein bars up against the big boys
and letting consumers decide based on taste. -
Agencies
How Regional Energy Drink Sunshine Reaches Across the Country
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
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Agencies
The Growth of eSports Explodes and Big Brands are in the Game
eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in.
