Topic
Brand Activation
-
Acquisition
Lululemon This is Yoga Marks First Global Brand Campaign
On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.
-
Acquisition
Maltesers Foosball Helps Mars Engage Teens
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.