Digital Experience Breaks Codes in New Glenlivet Scotch

Posted on by Patty Odell

The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.

Glenlivet digital experienceThe bottle has no ingredient information, prompting consumers to become curious and want to enter the digital experience to find out. Promotional messaging tells drinkers to scan a code on the back of the bottle carton using the Shazam app. Once they enter a virtual underground room a hologram of The Glenlivet’s master distiller, Alan Winchester,  challenges them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from thousands of possible combinations. Players receive scores that can share on social media through a leader board.

“With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet,” Winchester says. “The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”

The experience plays off the fact that the whisky was inspired by British Code breakers.

Related articles:

11 Inventive Ways to Use Augmented Reality

A New Cheetos App Gets Cheesy at SXSW

More

Related Posts

Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

BEST PLACES TO WORK

	
        

PRO Awards

	
        

CHIEF MARKETER 200

	
        

Chief Marketer Job Board