Digital Experience Breaks Codes in New Glenlivet Scotch

Posted on by Patty Odell

The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.

Glenlivet digital experienceThe bottle has no ingredient information, prompting consumers to become curious and want to enter the digital experience to find out. Promotional messaging tells drinkers to scan a code on the back of the bottle carton using the Shazam app. Once they enter a virtual underground room a hologram of The Glenlivet’s master distiller, Alan Winchester,  challenges them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from thousands of possible combinations. Players receive scores that can share on social media through a leader board.

“With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet,” Winchester says. “The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”

The experience plays off the fact that the whisky was inspired by British Code breakers.

Related articles:

11 Inventive Ways to Use Augmented Reality

A New Cheetos App Gets Cheesy at SXSW

More

Related Posts

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.