Tablets Replacing Computers for Email, Internet Browsing and Watching Videos
According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone and connected-device impressions in June.
Millennial Media found that since getting their hands on tablets, 29 percent of consumers reduced the time they spent checking their email on their computers, while 27 percent reduced the time they spent browsing the Internet on their computers and 27 percent reduced the time they spent watching videos on their computers in the second quarter of 2011.
Additionally, 23 percent of tablet users said they spent less time using their e-reader, while 19 percent said they spent less time watching shows/movies on their TVs.
The report from Millennial Media also found that 65 percent of smartphone, feature-phone and connected-device impressions on its network in June happened on smartphones. Of this segment, 54 percent of impressions were observed on Android phones, while 26 percent were on iOS phones, 15 percent on RIM phones, 3 percent on Symbian phones and 2 percent on Windows phones.
Following smartphones, 18 percent of impressions were on connected devices, while 17 percent were on feature phones.
Apple devices accounted for 49 percent of the application platform mix, ranked by revenue, in the second quarter of 2011 – this reflected 12 percent quarter-over-quarter growth. Android devices accounted for 41 percent of the application platform mix, up 14 percent quarter-over-quarter.
According to a recent report from ABI Research, 73 percent of mobile phone users in the U.S. use their phones to visit social networking sites daily – sometimes more than just once a day.
Checking email (80 percent), checking weather and reading news (63 percent each), playing music or viewing stock quotes (53 percent each), checking sports scores (51 percent), searching for information (48 percent), and playing games (39 percent) were also popular phone-based activities.
According to comScore, Android phones drove 35.6 percent of non-computer digital traffic in the U.S. in May, while iPhones drove 23.5 percent of non-computer digital traffic in that month.
For Android phones, 78.3 percent of traffic came through mobile access, while 21.7 percent came through Wi-Fi/LAN access.
For iPhones, 52.5 percent of traffic came through mobile access, while 47.5 percent came through Wi-Fi/LAN access.
Sources:
http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-June2011.pdf
http://www.comscoredatamine.com/2011/06/iphone-and-android-traffic-by-connection-type/
