Survey Finds Limited Marketing Impact From Social Web Sites

Posted on by Chief Marketer Staff

Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.

The report concluded that such Web sites have little overall impact on influencing online sales. It found for example that only 3% of consumers use blogs to shop, compared 53% of consumers who go directly to retail Web sites.

“From a branding and advertising perspective, social and community sites are garnering a great deal of online influence,” said in a statement Patti Freeman Evans, senior analyst with JupiterResearch. “But when researching a product online, shoppers are looking for fundamental information, not entertainment or social interaction.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.