Shopkick Is Profitable, Drove More Than $200 Million in Revenue for Partners and Brands in 2012
Shopkick had its first profitable quarter in the fourth quarter of 2012, the company is announcing today. It credited its revamped Shopkick 3.0 app, launched in October, as a reason for a spike in holiday consumer usage and revenue. The company’s location-based shopping app rewards users for walking and engaging with products in brick-and-mortar stores.
This profitable quarter, which comes a little after Shopkick’s two-year mark, came quicker than expected, according to CEO and co-founder Cyriac Roeding. “With this milestone, shopkick is ready for 2013, when mobile payments and mobile loyalty will start to converge, which puts shopkick in a position to get even bigger this year.”
Shopkick also says that it drove more than $200 million in revenue for its retail partners and brands in 2012, bringing its grand total since its start to $300 million for these companies. The shopping app boasts 4 million users, 16 million walk-ins (2 million per month in the fourth quarter), 26 million product scans and millions of transactions. Shopkick also notes that it has 60 employees in its Palo Alto, Calif., office.
About a week before Christmas, Shopkick partnered with Constellation Brands Inc. to feature alcoholic beverages on its app.
Shopkick was named a Dealies Award winner for “Best Mobile App” by DM Confidential in November.
