Debunking Super Bowl Myths—A Twist on All the Hype
The author lays out five—count 'em five—Super Bowl myths that can be safely debunked. If this article was on the Ad Meter, it would probably score pretty high!
Need to Know News
Heineken’s Media Director on Being Smarter, More Measurable
Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.
Big Brands Summon Crowds for Help
Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.
McDonald’s CMO on “Lovin” Campaign
McDonald's "Lovin" campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
Kicking Super Bowl Spots Far Beyond the End Zone
Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose
We're just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff--Super Bowl marketing campaigns!
Viral Share Goes Wild on Facebook
Viral share is a marketer's dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.
One Simple Reason Differentiates Wal-Mart from all Others
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
Britain’s Plan for Plain Packaging Terrifies U.S. CPGs
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
Lead Attribution Must Go Beyond First or Last Click
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
