The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
Need to Know News
Can Ad Blockers Change Our Online Experience?
How will the growth of ad blocker software affect the digital advertising industry?
5 Tactics for Advertising Your App on Twitter
The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.
Krispy Kreme Gets Slammed for KKK Promo
Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.
A Simple Process for Tackling Disparate Data Sets
While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.
Marketers—Budgets—Up on Economic Optimism
Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.
Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.
The Challenges of Legal Lead Gen
Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.
Surviving the Marketing Technology Evolution
Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.
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