One Simple Reason Differentiates Wal-Mart from all Others

Posted on by Timothy Green (The Motley Fool)

walmartWal-Mart has long been a double-edged sword for brands, agencies and distributors hoping to do business with the massive retailer. It’s a stickler on shelf space, in-store promotions and sampling events brands and agencies would like to execute, but if they get in, they’re likely golden.

This author lays out the differences between great retailers—Wal-Mart and Costco—and average retailers. He discusses the one simple reason that both fall into the “great” category, as well as how Wal-Mart’s ad dollars compare to competitors and how Costco spends just about nothing on advertising compared to other retailers. The article shares charts and other insights that we can apply to our own marketing.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to to view the 2022 winners!