Lead Gen Marketers Need to Stay Up to Date on Regulatory Issues
No matter what vertical a lead gen marketer is in, they need to stay up to date on the latest federal and state regulations or they could wind up in hot water.
Need to Know News
Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot
This week's Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria's Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.
Personal Data & Responsible Moodgeisting—How Do You Feel?
Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?
The Rising Risk of Affiliate Call Fraud
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.
Mind Your Metrics: Measuring Content Marketing Success
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.
Colgate Tries “Missed Call” Marketing to Send Samples
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
Super Bowl Round-Up: Lexus’ Music Video, Bud Light & Pac-Man
Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what's happening across all things Super Bowl marketing. Check out this week's latest headlines here.
Three Ways Big Data Will Change Marketing Offers in 2015
At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.
Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.
