Anheuser-Busch Plans to Wow Super Bowl Fans Again
Anheuser-Busch made a memorable impact with its "Puppy Love" Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.
Need to Know News
What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
Want to Be Successful in 2015? Have a Plan
A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.
Mobile Holiday Sales Up Over 25%: IBM
Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.
Amazon Reports Over 10 Million New Prime Members
Did you shop using Amazon Prime this holiday season? You weren’t alone.
Three Game-Changing Content Marketing Highlights of 2014
Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically
Coke & American Idol Fizz Out
After a long relationship, Coke has decided to exit the American Idol stage.
Maybelline Tests Wild Print Cover Promotions
Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads. Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open…
Mobile Fuels Cyber Weekend
Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.
Waging the War for Data Science Talent
Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.
