Search Results for: results

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga.

Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.

IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers.

There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors.

Want to improve your email marketing strategy? The best place
to start looking for ideas is your competition.