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Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by.

For example, if you have the the resources to specialize in some way, invest in areas
that can deliver results connected back to the company’s biggest strategic priorities.

Marketing leaders from Forbes, Lemonade, Unilever and more
share ideas for how to get your brand noticed.

An ambitious activationwarned SXSW attendees of the apocalypse,
which coincidentally just happens to tie in to the debut of Good Omens.

Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI.

Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.

At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking.

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy.

A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements.