Search Results for: results

You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment?

Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too.

Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk.

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events.

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers.