Automation

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  AI

  Zeta Live: PepsiCo, Babylist and Sharp on AI Search, Strategy and Brand Trust

  Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

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  MarTech

  Integrating AI in Your Marketing Strategy: Six Steps

  When determining whether or not to implement AI in a marketing strategy,
  it’s important to understand the risks—and the opportunities.