Direct Mail
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Direct Marketing | Print
Why Marketers Are Rediscovering Direct Mail
New data from Franklin Madison Direct reveals that one of the oldest marketing channels—direct mail—is outperforming modern expectations.
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Video Marketing
Brands on Fire: FreshDirect
We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.
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Direct Marketing | Print
Eight Ways to Enhance Your Direct Mail Campaign
Additional elements of a mailing campaign to consider that go beyond the typical attributes.
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Demand Gen
HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
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Direct Marketing | Print
Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research. -
Direct Marketing | Print
Thomson Reuters Gets Attention With Dimensional Direct Mail
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
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Direct Marketing | Print
Direct Mail: 7 Tips for Making the Most of the Post
Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel. -
Direct Marketing | Print
7 Tips for Better Direct Mail
If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started. -
Direct Marketing | Print
Direct Mail Helps EyeMed Get Seen By Prospects
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.
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Direct Marketing | Print
Using Offline Data to Power Programmatic Advertising
Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.
