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The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, buying and coming back.

Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.

The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.

Drinks today aren’t just about thirst. This year, more than ever, they’re a mode of self-expression, a social ritual and a lifestyle accessory, which makes them a natural marketing tool. Let’s explore how beverage culture is changing the way brands get their message into people’s hands—with the branded can. Supporting this branding tactic is a […]

Disclosure: Sourin Chakrabarti works on AI labeling for advertising at Meta. The views expressed are his own and do not represent Meta. In October 2025, three clips appearing to show police detaining and pepper-spraying protesters racked up millions of views across X, Instagram and TikTok. Created with OpenAI’s Sora, the videos carried visible watermarks, yet […]

Fox Corp.’s 1Q27 earnings call was a mix of good news, bad news. Fox One is delivering subscriber growth without cannibalizing Fox’s pay TV base and Tubi continues to rake in the bucks, but Fox News showed signs of “viewer fatigue.”

Cable news outlets are expanding midterms coverage with new offerings and interactive features designed to bring viewers closer to the action

Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets.

LinkedIn introduced three tools to improve trust on its platform. Verified Page admins can remove known impostors, while a pilot with selected companies requires workplace verification to link a profile to a Company Page. Another test lets colleagues verify work history, with a badge awarded after enough confirmations.

The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, across devices, across platforms, across sessions, became the industry’s defining capability and its core value proposition. But that infrastructure doesn’t […]