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You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them or make improvements. But measurement doesn’t have to be expensive, argues Dax Callner, founder and president of the Event Marketing Measurement Association (EMMA). “Don’t let cost be a barrier,” he says. “If you’ve got great […]

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]

Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to watch what’s happening right now and stay quiet. Hims & Hers built its business on patients trusting it […]

A group of independent programmers, including UPtv and Great American Media, are evolving their advertising strategies to meet agencies where they are amid all the big-player consolidation.

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.