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When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.

The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 K-12 customers a year, representing a meaningful share of its sales, its CMO says.

The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost out on their own opportunities for privacy laws enforceable by individuals via civil lawsuits. […]

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media buying agency might aim to reduce the cost of producing an approved campaign plan by 25% within 90 days, while […]

Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.

It wasn’t that long ago when goat yoga on the trade show floor was the GOAT. Seeing your boss doing a downward dog at 6 a.m. was somehow a healthy thing to do. And bailing out on dinner because your sensory overload was real and you couldn’t deal with your colleagues anymore was plain rude.  […]

The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […]

This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.