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Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.”

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is deciding which products make the answer. That means a product can be available everywhere but still be invisible on the agentic shelf if its information doesn’t make the fit clear. This executive eBook […]

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year.

This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.

When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.

At AWNY, Morgan Stanley and X detail their Cashtags partnership, a live test of whether real-time financial interest can drive customer action and how to measure that connection.

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots.

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.

Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.