Search Results for: results

Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019.

Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.

The NBA franchise has created Pistons Partner Connect, an
opportunity for corporate advertisers to make business connections.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform.

David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.

AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.