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Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.

When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities.

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.

C-suite executives and svps with growth responsibilities
have specific beliefs and behaviors.

Want referrals in droves to boost your ROI? Here are eight effective
ways to promote your customer referral plan.