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Want referrals in droves to boost your ROI? Here are eight effective
ways to promote your customer referral plan.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences.

Everyone in your company should be able to tell your brand story.
Here’s five tips to help them share a consistent message.

Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter.

An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?”

CMO Kimberley Gardiner takes us on the ride.

Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution.

One-on-one conversations with local Mountain Dew customers led
to local marketing and a turnaround in sales.

Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.

Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling.