Digital advertising Archives

Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

A look at contextual targeting as a solution in the wake of third-party cookie dissipation.

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

Digital

Five Ways to Boost ROI Through CTV and OTT Advertising

A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.

Data & Analytics

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

Digital

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Digital

Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy

Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.

Digital

The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

Social

TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows

A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.

Data Driven ROI

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

Engagement

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.