Search Results for: research

PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.

Share of voice (SOV) is an evolving PR benchmark.

Consumer brands often make the same seasonal PR mistake: They start pitching when shoppers begin buying. Editors, however, start planning those stories months earlier. While marketers and communicators focus on summer promotions, Prime Day and vacation season, many commerce editors are already building coverage around back-to-school shopping, holiday gift guides and Black Friday deals. The […]

Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […]

Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value?   Zach gained low-level advertising fame for the wrong reason.   In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates from […]

After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.

AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related layoff […]

PR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.

Today’s fast-paced, digital-centered world bombards consumers with messages at every turn, an overwhelming array that makes in-person, experiential marketing that much more valuable. Perhaps it’s no surprise then that some of the most impactful experiential marketing pushes back on progress, evoking nostalgia and the promise of “a simpler time.” These marketing tactics are—quite literally—standing the […]