Search Results for: research

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.  Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible. In conversations […]

The path to purchase hasn’t just shortened — it’s splintered. As AI fragments where consumer intent forms, retail media must reckon with what it’s actually good at. Molly Hjelm, CVP of RedVest Media at Ace Hardware, makes the case that the answer was there all along: influencing decisions at the moment they’re made. Why has […]

To make connect with new audiences, Performance Golf developed a beginner’s program, which launched in January and focuses on golf etiquette, terminology and basic techniques.

Boathouse’s Fifth Annual CEO Study showed that 71% of the 150 CEOs surveyed said their CMO put the interests of the company ahead of their own, up from 55% last year. However, a scant 15% of the CEOs gave their CMO’s performance an A grade, down from last year’s 24%.

How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.

  Campaign Sophistication Is Increasing, but Performance Visibility Remains Limited B2B advertising is undergoing a major transformation. Campaigns now span multiple channels, target entire buying committees, and draw on richer audience data than ever before. Yet most marketers are still struggling to answer a fundamental question: are these investments actually working? In this exclusive research […]

Understanding what journalists don’t want is just as important as understanding what they do want.

  Tuesday April 28, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter.    GAME ON Sports have become the dominant driver throughout each corner of the media ecosystem. Its live events stand as one of the few reliable attachments for brands and companies to create so that they can capitalize […]

The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.