Topic
ChatGPT Marketing
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AI
Inside Mortgage Solutions Financial’s ChatGPT Ad Experiment
Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.
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MarTech
How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
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Technology
How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
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MarTech
Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
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Technology
Weighing AI’s Risks With Its Benefits to the Marketing Industry
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.
