AI agents

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  AI

  Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools

  According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions.

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  MarTech

  G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND

  The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.