AdExchanger Talks Archives

Cracking The In-Store Attribution Code In Influencer Marketing

Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to influence local people,” says Emily Steele, the company’s CEO and co-founder, on this week’s episode of AdExchanger Talks. That sentiment […]

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Programmatic Gets An Agentic Brain

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger Talks. The […]

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Google’s Mass Arbitration Problem

Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy and what a positive outcome could mean for claimants.

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Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

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‘Models Built For Me’

Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.

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The Hardest KPI In Advertising

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

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Forget The Shiny Objects And Focus On Fundamentals

Sharona Sankar-King, Havas Media North America’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”

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Convincing Cat Parents To Buy A $600 Litter Box

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores.

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Reckitt’s Digital Reckoning

You wouldn’t accept paying for a Big Mac and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt’s Sameer Amin, on this week’s episode of AdExchanger Talks recorded live in Cannes.

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Reddit Is Training The Robots

Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

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