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‘Models Built For Me’

For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models into walled gardens, DSPs and SSPs. But, actually, please don’t call Chalice a “custom algorithm” company anymore. Although Chalice helped […]

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AdExchanger Talks

The Hardest KPI In Advertising

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

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AdExchanger Talks

Forget The Shiny Objects And Focus On Fundamentals

Sharona Sankar-King, Havas Media North America’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”

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AdExchanger Talks

Convincing Cat Parents To Buy A $600 Litter Box

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores.

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AdExchanger Talks

Reckitt’s Digital Reckoning

You wouldn’t accept paying for a Big Mac and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt’s Sameer Amin, on this week’s episode of AdExchanger Talks recorded live in Cannes.

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AdExchanger Talks

Reddit Is Training The Robots

Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

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AdExchanger Talks

Rethinking Vitamin Marketing, With Barrière

Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.

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AdExchanger Talks

California Regulatin’

Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency’s enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all.

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AdExchanger Talks

The Gwyneth Effect, Measured

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s […]

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AdExchanger Talks

Don’t Take Customers At Face Value

Verizon Value President David “DK” Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as “prepaid by need” versus “prepaid by choice” changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.

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