AdExchanger Talks
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AdExchanger Talks
Value Over Volume, With NYT’s Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
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AdExchanger Talks
Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
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AdExchanger Talks
Creator Marketing Is Growing Up
A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.
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AdExchanger Talks
Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”
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AdExchanger Talks
AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy
With AI eating everyone’s traffic, publishers could use a sympathetic ear. AdTech Therapy’s Jana Meron and Scott Messer talk through the sell side’s biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
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AdExchanger Talks
Cracking The In-Store Attribution Code In Influencer Marketing
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
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AdExchanger Talks
Programmatic Gets An Agentic Brain
People love pontificating about programmatic efficiency – and yet the industry continues to spend an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger […]
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AdExchanger Talks
Google’s Mass Arbitration Problem
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy and what a positive outcome could mean for claimants.
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AdExchanger Talks
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
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AdExchanger Talks
‘Models Built For Me’
Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
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