AdExchanger Talks

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  AdExchanger Talks

  Creator Marketing Is Growing Up

  Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant […]

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  Information Quality Is What Wins In The AI Era

  In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”

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  AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy

  With AI eating everyone’s traffic, publishers could use a sympathetic ear. AdTech Therapy’s Jana Meron and Scott Messer talk through the sell side’s biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.

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  Cracking The In-Store Attribution Code In Influencer Marketing

  Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

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  Programmatic Gets An Agentic Brain

  People love pontificating about programmatic efficiency – and yet the industry continues to spend an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger […]

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  Google’s Mass Arbitration Problem

  Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy and what a positive outcome could mean for claimants.

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  Murder Your Thirst And Measure Everything

  Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

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  ‘Models Built For Me’

  Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.

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  The Hardest KPI In Advertising

  Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

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  Forget The Shiny Objects And Focus On Fundamentals

  Sharona Sankar-King, Havas Media North America’s chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that’s “fit for purpose.”

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