Search Results for: research

Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.

It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the […]

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.

This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

 By Rachel Hazelwood, VP, CX & Digital Transformation, Night Market This blog was co-written with AI. That’s the point. Because how we use AI is the story and the strategy. At Night Market, AI doesn’t replace our strategic thinking. It enhances it. It’s embedded in how we explore ideas, build experience strategy, and communicate with […]

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]

How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space