Search Results for: research

Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.

Paramount Global’s made plenty of headlines over its pending Skydance merger as well as a “60 Minutes” interview with Kamala Harris. So you might not have noticed the steady stream of hits it’s delivering.

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.

Data show the future of public relations is stronger when it’s more diverse, and PR agencies must hold themselves accountable in upholding DEI commitments within their own walls and across the industry.

The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don’t capture what’s really happening.

Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

New research reveals teens prefer authentic cultural connections over social media tricks—and they can spot the difference in seconds. Download now for Teen insights from TeenVoice.

Gen Z isn’t just reshaping shopping—they’re redefining how brands earn their attention. Download now for Gen Z insights from TeenVoice.

  Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]

Joetta Gobell, SVP of Data Strategy and Insights at Dotdash Meredith, shares how her journey from shy student to data leader shapes her work driving contextual targeting innovation, measurement strategies, and smarter audience insights.