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On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.

ESPN aired “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs had access to the event.

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.

On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.

Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.

By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content choices shift by the day. Brands that cannot adapt in real time will miss the moment. As an audience, Gen Z is a moving target. They spend hours online but drop platforms the moment they lose utility. Their loyalty is […]

In the days leading up to the 2025 US Open, the tournament was already scooping up headlines with a record-breaking Fan Week that saw nearly 240,000 tennis lovers walk through the gates of the USTA Billie Jean King National Tennis Center in New York City. By the time the singles main draws kicked off on […]

PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.