Social Media & SEO
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Crisis Management
Complaining About Bad Coverage Is the Surest Way to Amplify It
The most reliable way to draw more attention to bad media coverage is to complain about it publicly.
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Branding/Marketing
PR Roundup: Olive Garden’s Accidental Politics, Gen Z’s New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic
PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.
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Digital & Technology
Why Podcast Show Notes Win at GEO and Earned Media
Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.
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Crisis Management
PR Roundup: Wildfire Season Tests Crisis Readiness, Twitter Turns 20, and Nearly 1 in 3 PR Teams Have No One Owning GEO
Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.
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Branding/Marketing
Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards
PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.
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Branding/Marketing
PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR
What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.
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B-to-C Events
Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults
With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.
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Shopper/Retail
How a Well-Known License Propels a Toothbrush Brand
How U.K.-based toothbrush brand Ordo is breaking into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked and Minions licenses.
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Digital & Technology
The Comments Section Is a Liability. AI Just Made It Worse.
Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.
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Branding/Marketing
Fandom FOMO: What It Is and How to Catch the Fun Before It Waddles Away
PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.
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