Social Media & SEO Archives

PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment

PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.

From

Social

Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.

Crisis Management

AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.

The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

From

Crisis Management

PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

From

Digital & Technology

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

From

Marketers on Fire

Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.

Crisis Management

AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

From

Branding/Marketing

PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]

From

Media Relations

The Right Way to Turn Social Media Into News Coverage

Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.

From

Shopper/Retail

Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.