Social Media & SEO
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AI
Thirdlove CMO Prepares for AI Shopping Shift
At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.
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Social
Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips
PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.
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Digital & Technology
The New Reality of Advertising Communications: Why Accessibility Is No Longer Optional
The barriers that once made accessible advertising difficult have largely disappeared.
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Trends
GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26
VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.
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Crisis Management
PR Roundup: Top Risks Revealed, FBI Searches Journalists, Wendy’s Starts Beef With Bills
From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide
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Branding/Marketing
The Rise of the CES Creator Space—and What It Means for PR
In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.
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CES 2026
CES 2026: Oura Triples Investment in Target’s Retail Media Network
At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.
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Branding/Marketing
CES 2026: How Brands Can Effectively Use Reddit
PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.
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Branding/Marketing
What CES 2026 Revealed About the Future of PR: Community, Creativity and AI Work Together
From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.
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Digital & Technology
AI Search Is Stealing Your Traffic: 10 Fixes Every Brand Needs in 2026
These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.
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