Social Media & SEO
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Digital & Technology
If AI Can’t Find You, No One Can: How to Stay Visible in Search
Marketing research has shown that 68% of Google searches are “no-click” because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents at the top of most search results.
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Crisis Management
PR Roundup: Cornell’s Crisis of Trust, Why Health Credibility Isn’t Enough and How Logan Airport Went Viral
PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.
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Media Relations
The White House Press Freeze Exposed a Bigger Question for PR: Who Counts as Media Now?
According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.
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Campaigns
Inside Parker’s Decision to Ride a LinkedIn ‘Sell Me This Pen’ Wave
When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.
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Crisis Management
PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash’s Rare Admission and What Holiday Shoppers Really Want From Brands
PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.
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Digital & Technology
Your Client Didn’t Share the Podcast Episode. The Host Noticed.
When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.
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Crisis Management
PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion
PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.
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Branding/Marketing
What Brands Can Learn from the U.S. Open’s Creator Controversy
What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
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Branding/Marketing
PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment
PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.
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Social
Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign
Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.
