Social Media & SEO Archives

Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. We spoke with Lopez about his new day-to-day, how Behr is thinking about defending itself against AI search and declining web traffic, why creators should have freedom to create their own messaging and the brand’s steady expansion into the Pro segment.

Crisis Management

AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

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Branding/Marketing

PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]

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Media Relations

The Right Way to Turn Social Media Into News Coverage

Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.

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Shopper/Retail

Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.

Branding/Marketing

PR Roundup: Buc-ee’s Trademark Trouble, DuckDuckGo’s Brilliant Non-Product and a Data Wake-Up Call for Communicators

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

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Digital & Technology

Meow Wolf’s Former VP of Comms: AI Is Telling Your Story. Is It Getting It Right?

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

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Branding/Marketing

PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

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Crisis Management

Complaining About Bad Coverage Is the Surest Way to Amplify It

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

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Branding/Marketing

PR Roundup: Olive Garden’s Accidental Politics, Gen Z’s New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

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