Search Results for: research

Diet Coke is among hundreds of brands—both big and small—raising
awareness for Breast Cancer Awareness month in October.

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led
Patrón Tequila, brings with him the successful Patrón playbook.

MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff
opener last weekend, to discuss its journey into the world of sports.

When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity.

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.

Unpack these job hunting tips to help you land that dream job.