Search Results for: research

Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here’s three tips to help drive innovation.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

The two have joined the student activism around the Valentine’s Day shootings that took the lives of 17 people.

The report outlines five insights on how the chief growth officer is advancing the growth agenda.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.