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This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO’s massive loft apartment in NYC.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.” […]

A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.

Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.

There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.