Personalization
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AI
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.
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Data Driven ROI
3 Ways to Create Personalized Customer Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
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MarTech
When AI-Generated Customization Goes From Personalized to Creepy
When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.
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Digital
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
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Technology
Webinar: How Successful Brands Deliver Personalized Experiences
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
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Digital
How Car Sharing Company Turo Uses Personalization Tools for its App Experience
What the company has learned about consumer behavior on digital platforms.
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Data & Analytics
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
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Digital
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
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Digital
Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI
Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.
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Acquisition
How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
