Marketing Campaign

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  Branding/Marketing

  From Brand Storyteller to Business Strategist: MSIG USA CMO Jennifer Marino on the New CMO Mandate

  CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience.

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  Acquisition

  Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat

  Lonely Whale has a new campaign it hopes will start a movement that empowers
  consumers to choose sustainable alternatives to single-use plastic water bottles.