Search Results for: pop-up

This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.

A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history.

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are taking over the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh […]

When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was […]

This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.

Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend while capitalizing on another. Serving up its own branded wedding moment, the brand surprised its biggest fans, rather than influencers, with complimentary bars and gifts for their weddings and bachelorette parties. As part of its […]

To kids 16 years old and younger, creative visuals and emotionally resonant content matter, as well as the perspectives of relatable influencers. Understanding these elements, Sticki Rolls made sure to zero in on its sticker products’ signature bright colors, cutesy icon designs and beauty trends to create a bold activation that captured the attention of its Gen Alpha audience. The result? The Sticki Salon.

This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.

Sometimes it’s what people can’t see that unlocks the greatest potential for engagement. The mystery of not knowing what lies beyond the veil—a sample, an interaction, a giveaway—inevitably prompts attendees to take action. And marketers are strategizing accordingly. In a nod to aperitivo culture, brands have been turning the concept behind Italy’s historic “buchette del […]