Search Results for: loyalty

A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Consumers are very concerned with the way brands behave in the
world. Is your health in order as an experience brand?

Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.”

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience.

Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty.