Topic
Budgeting
-
Branding/Marketing
Aligning Your Marketing Budget Mix to Your Organization’s Priorities
A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively.
-
Social
Building Brands on a Budget: Strategies for Success With Less
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.
-
Data Driven ROI
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
-
Data Driven ROI
How Leading CMOs are Planning Marketing Budgets for 2017
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.