Search Results for: influencers

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and agencies redefining what’s possible in modern marketing New York, NY (April 30, 2026)—Chief Marketer, the ultimate intelligence hub for modern marketers, today announced the winners of its inaugural IGNITE Awards, […]

In the 20 years since “The Devil Wears Prada” premiered, the love for its characters, sardonic one-liners and cerulean fashion statements has only grown. So for the release of its highly anticipated sequel, “The Devil Wears Prada 2,” how could the marketing team approach, and build on, such a treasured cultural phenomenon? For starters, they […]

“It wasn’t our first rodeo, but it was our first Stagecoach.” That’s how American Eagle cmo Craig Brommers describes the retailer’s grand debut as the country music festival’s exclusive apparel and denim sponsor. To bring the sponsorship to life, the brand activated a “Jeans Country” denim desert-themed experience on the festival grounds in Indio, CA, […]

To say the $6.2 billion Nexstar-Tegna merger is in a tricky spot would be an understatement.

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.

This year’s edition of the Stagecoach Music Festival brought the biggest names in country music to Indio, CA, including headliners Cody Johnson, Lainey Wilson and Post Malone, with a few surprises (hello, Pitbull!) over the April 24-26 weekend. And while temperatures weren’t scorching as in years past, high winds came out in full force, causing […]

In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward.

The path to purchase hasn’t just shortened — it’s splintered. As AI fragments where consumer intent forms, retail media must reckon with what it’s actually good at. Molly Hjelm, CVP of RedVest Media at Ace Hardware, makes the case that the answer was there all along: influencing decisions at the moment they’re made. Why has […]

When it’s good, AI can improve our processes, like how a calculator spares us the need to write out long division. But speeding up your math means nothing if you still can’t balance your checkbook.