ANA

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  Research

  B2B Marketers Are Rethinking Creative Effectiveness

  A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.

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  Social

  B2B Brands Need to Produce More Content: Vaynerchuk

  Marketers need to start producing a lot more relevantcontent, and LinkedIn
  is the place they need to be distributing it, says Gary Vaynerchuk.