Community Marketing

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  Branding/Marketing

  How Genius Builds Brand Campaigns Around Music Fans

  Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.

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  Branding/Marketing

  How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce

  At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.

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  Acquisition

  Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

  We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

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  Acquisition

  KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet

  From rotating celebrity colonels to live-stream videos of colonel climbing cats,
  KFC comes out swinging once again from left-field with its marketing magic.